You put your shampoo in, you rinse your shampoo out, you put your Violet Conditioner in and you let it all hang out… for about one-to-three minutes. Because that’s how long it takes for Joico perfect purple moisturizer to knock the brassy tones right out of cool blondes (and gray) heads.
Hair Type & Condition: Highlighted high-lift blonde or gray hair that’s faded or turned a shade of not-so-mellow yellow, thanks to the common oxidization process.
Features
- The unique formulation of proteins that adhere to damaged hair strands, and offering reconstruction from the inside out
Usage
- Massage into freshly-washed hair; leave on for one-to-three minutes, then rinse. Gentle enough to use daily.